01 —Meet the Writer
I'm a content strategist and copywriter with over 20 years of experience, I've crafted content for a variety of PR and marketing efforts for various brands. I am passionate about writing content with a goal of fostering engaged communities, increasing brand awareness, and converting strategies into tangible results.
In my various positions, I have also collaborated with multiple stakeholders and C-Suite executives to connect the dots between a brand's content effort and its bottom line.
As a CSR and Sustainability expert, I am proficient in designing relevant strategies and rolling out action plans to successfully deliver a social return on investment for the brands I work with. Having a societal and community impact is one of my core values, and I am passionate about cooperating with brands that are helping to make an impact in the lives of their customers and their local communities.
02 — My Experience in Brief
With both in-house and agency experience, I have overseen and created content for a variety of mediums, including both print and online media, social media, articles, press releases, bios, corporate profiles, annual reports, sustainability reports, presentations, interviews, website copy, video/radio scripts, and more.
Here’s my career condensed to a few bullet points.
Work experience
Capital Bank of Jordan (2017— 2023) | Head of Corporate Communications & CSR |
Orange Jordan (2015—2017) | CSR, PR & Corporate Communications Manager |
Asda'a Burson - Marsteller Jordan (2014) | Account Director |
Aqaba Development Corportation (2005 - 2008) | Investor Relations & Communications Manager |
The Arab Daily Newspaper | Journalist |
My education
M.A. International Relations - Nottingham University | 1999 - 2000 |
B.A. English Literature - University of Jordan | 1995 - 1999 |
Formats I excel at
PR, CSR and Sustainability strategies & action plans |
Print and online writing & editing |
Social media & Website content |
Annual Reports / sustainability reports |